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COMMUNICATIONS

CONSULTANCY

All organisations communicate, whether they like it or not.  Those with a “no comment” mentality communicate by default, allowing others to define their reputation and thereby losing control of it

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By contrast, successful organisations take the initiative, and for them we have developed a methodology that puts modern communication disciplines to work in pursuit of challenging objectives.

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We begin by analysing the big picture – your organisation’s business, ambitions, audiences and operating environment.  What exactly do you offer? Who do you need to reach, and what exactly are your objectives? How should we measure progress?

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From this we derive the strategic model underpinning your programme, and set clear objectives, which we aim to achieve by drawing on a wide range of communication techniques. With business communication solutions your programme is unique, focused on your objectives supported by a clear strategy, all rigorously managed to deliver measurable results. You should have substantial demands upon your business communications. Berkeley Group will deliver results to meet those demands.

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  • Change management                

  • Community relations

  • Crisis management

  • Internal communications

  • Investor communications

  • Media relations

  • Media training

  • Multimedia

VISUAL COMMUNICATIONS

What your target audiences read and hear about you is key to the development of their buyer behaviour, but just as important is what they see in the visual medium.

Berkeley Group has over 30 years of experience in the graphic arts, advertising and production environment, and provides a somewhat unique integration of strategic planning with visual communication.

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Providing a wide range of graphic design services for sales literature, report & accounts and corporate literature, with all the support services such as copy writing and photography production available in-house, the company is able to fully manage the message making of all visual material. The company also provides a range of corporate identity and management services to ensure that the brand and your company’s brand value represents perfectly the objectives expressed in the business plan.

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The company has a full studio facility and a full range of medium format (Hasselblad) and large format (Sinar) equipment available for location photography in the UK and Europe, including high-end electronic lighting for large location requirements.

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In addition, and to support the events often required to communicate to target audiences, we will design and produce a wide range of display material, large and small, for each presentation, press conference, sales meeting or training session. All in all, a fully integrated design and production service.

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  • Graphic design services

  • Brochure & sales literature

  • Brand identity, definition & development

  • Exhibition display design & production

  • Studio & location photography

EVENT MANAGEMENT

Good relationships with potential and existing customers are pivotal in every successful business transaction, and to support the development of these relationships Berkeley Group provides a range of creative event management services. These events may be delivered in your own business location utilising existing facilities and at the same time allowing guests to see parts of the production or management facilities available, or alternatively delivered in external locations such as hotels, stately homes, conference centres and outdoor locations.

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We will provide a full range of support services including venue identification, planning and speech writing, attendance and delivery of the event, providing high quality food and wines, hosting and support, photography on the day, and all visual, display and support material.

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As always, the event will integrate into the strategic plan of the business and deliver against highly targeted objectives. The event may be a simple 2 + 2 luncheon meeting, a presentation for 20 executives, a major press conference to support the media relations programme or an in-house training event to upgrade existing skills or develop new ones. In addition, as part of our new business & sales targeting services, the company may develop a low-key event to take the potential in these new relationships to the next level.

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  • Press & sales conferences

  • Selling seminars

  • Press conferences

  • Sales meetings & presentation

  • Support staffing & provision of food & wine

  • Host services

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